In the high-stakes environment of trade shows and exhibitions, visibility is everything. Amid a sea of booths, products, and people, your brand needs to stand out—not just figuratively, but literally. That’s where wayfinding signage, particularly rigged hanging signs, becomes a game-changer in exhibit design.
Elevate Your Brand—Literally
Rigged hanging signs are suspended above your booth, visible from long distances across the show floor. They act like a beacon, drawing attendees toward your exhibit no matter where they are in the venue. While floor-level signage competes for attention at eye-level, hanging signs soar above the chaos, guiding foot traffic like a lighthouse.
This elevated visibility does more than help people find you—it reinforces brand presence. A well-designed, professionally rigged sign makes a statement: “We’re here, we’re serious, and we’ve invested in this experience.” That psychological impact matters in environments where perception and first impressions count.
Wayfinding that Works
Wayfinding signage doesn’t just help attendees find your booth. It helps orient them in the overall show layout. Attendees naturally look for elevated signs to navigate complex event spaces. When your logo is one of the first things they see when scanning the horizon, you instantly gain mindshare—even before an interaction begins.
Think of it as passive marketing with active results: People will gravitate toward booths they can spot easily, and hanging signs serve as navigation anchors that build brand recall.
Rigging Services and Labor: The Hidden Heroes
Now, let’s talk logistics. Rigged signage doesn’t magically float above your booth. It takes a team of trained professionals, certified riggers, venue coordination, and precision installation to make it happen.
Rigging services typically include:
- Pre-show planning and CAD drawings to determine safe rigging points
- Coordination with the venue to meet height and weight regulations
- Certified riggers and [union] labor for setup and teardown
- Rental or purchase of rigging equipment (motors, truss, cabling)
- On-site supervision to ensure everything is secure and aligned perfectly
This process is specialized, and yes—there’s an investment involved. But the value it brings in brand visibility, attendee engagement, and professional presentation far outweighs the cost. Skimping on rigging is like running a TV ad and turning off the sound—it misses the full impact.
Why It’s Worth It
When budgeting for your next event, don’t put rigged signage in the “nice to have” category. It should be considered an essential part of your exhibit design strategy. Here’s why:
- Increased traffic: More people will find and approach your booth.
- Stronger branding: Elevated signs create an impression of professionalism and scale.
- Better ROI: More visibility means more opportunities for conversations, leads, and sales.
- Improved wayfinding: You’re doing the attendees a favor by helping them navigate the floor—and they’ll appreciate it.
Final Thoughts
Trade shows are all about standing out, and rigged wayfinding signage gives you the high ground—literally. It’s not just a design feature; it’s a strategic tool that enhances visibility, drives traffic, and boosts your brand. The behind-the-scenes labor that makes it possible is an investment in professionalism, safety, and success.
So the next time you’re planning your exhibit, look up—and elevate your brand to new heights.