The Work Active Brands

By: Proctor

August 8, 2018

Based in Colorado, active lifestyles are part of our DNA, so getting to create experiences for the active brands market is something we’re passionate about and feel right at home doing. Below is some of our recent work we’ve produced for the active brands market. Check it out!


CAT Apparel

Our client, SRI Apparel Limited, proudly produces the Cat® Footwear and Apparel brand, and harnesses the strength and innovation of Caterpillar Inc., whose revolutionary technologies continue to transform the world around us. And of course, they wanted an exhibit that could transform too. The exhibit solution we designed for them can be a: 10’ x 10’, 10’ x 20’, 10’ x 30’, and a 20’ x 20’ island.

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With the capability to display hundreds of different SKUs, they are able to change where and how the displays function in an unlimited variety, and their innovative and bold products defy any limitation as well. There was ample storage, branding & graphics, product area, and functionality in the design, all highlighted by great lighting, solid wood timbers, and metal mending plates.

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ColdPruf

ColdPruf Base Layer is the official sponsor of the Outdoor Retailer Winter Market and was looking for a new trade show exhibit, but had no idea what they truly needed. They had existed with a parts & pieces system that no longer embodied whom they had now become. So, we began concepting all their needs and how to fit all their requests into a 20’ x 20’ corner peninsula space.

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We focused on clear branding, great lighting, reclaimed beetle-kill pine sourced locally from Colorado, prominent height with their architecture, and a grand entrance to feature two brand new product lines. They had 4 selling stations with back-to-back function for product hanging and display, an organized closet with ample storage, tension fabric headers that disconnect to be flown as hanging signs if they want, and a main brow arch with a sky and burlap sign printed on canvas above the feature area. Real rock, raw wood beams, LED lighting, and hidden storage completed the function and aesthetic of the exhibit. There were tears of joy (literally!) at the final preview with the client. That’s the type of work we believe in.

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Deuter USA

Deuter USA is the North American distributor for and represents Ortovox, their partner brand, here in the states. We were tasked with designing an exhibit for Outdoor Retailer Summer Market that gave both brands distinction and individuality in the same space. Being a bunch of powder fiends and mountain lovers ourselves, designing for backpack and outerwear companies was an easy fit and we were truly inspired to be on board. A major challenge in the exhibit was the need to display an immense amount of product for both brands (over 500 backpacks were put on display as well as a catalog’s-worth of outerwear and accessories).

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While specifically addressing that need, we still maintained a clean, modern aesthetic, reminiscent of their German heritage. On the third day of the OR show, the client held a German themed party in the exhibit, complete with authentic beer steins, pretzels, lederhosen costumes, and music performers that successfully made the splash they hoped for. In addition, the exhibit architecture completely reconfigures to “feature” each brand at their seasonal shows such as Outdoor Retailer Winter Market. Our clients felt their exhibit finally represented them as the major player they are in the industry. Prost to that!

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Dymatize

When ADG Marketing brought an awesomely interactive booth idea for Dymatize to Proctor, we were ecstatic to make some #fitnessgoals come true. Led by their Chief Science Officer Dr. Rob Wildman, Dymatize’s immensely experienced company delivers true results while maintaining award-winning taste. After a fresh rebrand, Dymatize wanted illuminated product shelving, illuminated logos, and also legitimate gym flooring for actual cowbell and free-weight demonstrations to be live in the booth to attract attendees. The end result was as bold and loud as Dymatize’s new brand, and the booth drew a huge crowd.

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MusclePharm

MusclePharm is an American nutritional supplement company headquartered right here in Denver, and is the leading sports nutrition brand. We helped a local agency partner win this client over by refurbishing their first large project, a 20’ x 80’ custom island exhibit, as well as organize and arrange their show services at the event, then subsequently built two additional custom 20’ x 20’ exhibits that were a brother and sister of each other: one as a pink-themed FitMiss design and the other as it’s green MP Mr. Olympia sibling. This tradeshow work then led to the design & installation of numerous custom elements for their corporate facilities, including modular displays, a custom 12-person conference room table, a concealed dry-erase board and logo panel, graphics, and a larger-than-life MP reception desk.

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