We’re thrilled to celebrate two of our cleints–Trimble (SketchUp) and Chaos–for receiving prestigious recognition at this year’s AIA Conference on Architecture & Design 2025 in Boston.
As part of AIA25’s enhanced exhibitor experience, a select group of exhibitors were evaluated by E3 Exhibiting Effectiveness, a well-regarded assessment program that highlights the most creative and impactful exhibit strategies on the show floor. From hundreds of displays, both SketchUp and Chaos were honored for their innovative approaches to booth design, interactivity ,and visitor engagement.
SketchUp Wins for Creative Attention-Grabbing Techniques
Trimble’s SketchUp exhibit impressed evaluators with its striking use of lighting and imaginative booth design, drawing visitors in from across the show floor. The layout balanced visual appeal with interactivity, offering strategically placed demo stations that encouraged hands-on product exploration.
The design cleverly emphasized SketchUp’s core strengths–intuitive, accessible modeling tools–with a display that made it easy for attendees to experience those features firsthand. The booth not only attracted attention but also created a memorable experience that reflected the product’s functionality and creative spirit.
Chaos Recognized for Engaging & Informative Presentations
Chaos took a different but equally effective approach by transforming their booth into an immersive learning environment. Through a well-designed in-booth theater, they hosted live presentations that captivated and educated attendees.
This focused setup combined thoughtful spatial design and presentation tech to deliver concise, visually rich sessions–perfectly aligning with Chaos’s leadership in rendering and visualization solutions like V-Ray, Enscape, and Envision. Visitors left with a clear understanding of the brand’s value and innovations, thanks to the clarity and energy of their booth experience.
A BIG Congratulations!
We are proud to partner with forward-thinking clients like SketchUp and Chaos, who consistently raise the bar in the way they show up, communicate,and connect at industry events. Their wins are well-deserved and a testament to their ongoing leadership in design and technology.
Congratulations again to both Proctor clients for making such a powerful impact at AIA25!