We’re always up to something new. Check out a few of the many experiences we have sent out our dock doors, and be sure to check back frequently as things are always changing and evolving. We like it that way!
This page could load slowly due to the larger high-quality images we want to show you, so please be patient… it’s worth the wait!
The creative design and layout of the Windows 7 Phone release tour for AT&T showcased the fun shapes and colors reflected in the client's Rethink Possible brand campaign. The design included two mobile tour options and a mall tour establishing an all-encompassing experience to end-users nationwide. The kiosks encouraged firsthand use by potential buyers, and all of the properties packed into a branded gooseneck trailer to promote the Windows 7 Phone while in motion.
AXE Music is a concert series combining some of the hottest musical artists and one of the newest AXE scents. Current touring artists include O.A.R. in Chicago, Wisin Y Yandel in Las Vegas and Weezer in Los Angeles. The experience we created for this event includes a Rockstar Hairstyle and Cutting station, a listening station for new releases, product demos, a 'peep show' demonstrating the use of AXE Music, and a digital photo wall that enables attendees to leave their mark and utilizes sharing through social media. The diamond plate, black gloss, metal, dynamic graphics and printed carpet give this experience an edgy, tour-worthy feel.
‘Clean’ and ‘European’ was the descriptive direction provided to Proctor for the desired representation of this client’s 90-foot glass manufacturing machine. A 120’ x 60’ space enabled Proctor to draw crowds not only through the unique product display, but also through social interaction at a welcome and education bar, two private meeting rooms, refreshments at a full beverage bar.
This 10’ x 10’ custom experience was intended for use both indoors and outdoors. It created a fresh and clean look to support Clorox’s new line of environmentally friendly cleaners. The product was demonstrated on individual interactive kiosks that resembled the client’s ‘Daisy’ logo. The demonstration of the power and effectiveness of Green Works versus the competition was so successful on this tour that it was extended for a second year to promote Clorox Green Works laundry detergent!
Like Proctor, Crocs is an original Colorado brand. The 20' x 40' tradeshow concept incorporated an industrial look and strongly encouraged product exploration. Small details, such as the "Croc Pots" and circular ceiling holes, played off the fun recognizable shoe design, and the build included a double-deck to maximize exhibit space. We also created concepts for the Crocs Flagship retail store in SoHo, NY. The first concept was gallery inspired. Circular shapes carried visitors through the store, and organic properties were used to offset the product. The second concept combined a relaxed modern style with a technology driven pulse. This neighborhood cultural spot was both media and product heavy to promote increased buyer shopping.
Proctor teamed up with Denver Transit Partners, in collaboration with RTD, to create a visually appealing enclosure to showcase a mockup of the new heavy-line rail cars for the RTD FasTracks Eagle project. The experience showed the public accurate examples of the proposed interior components and bicycle accommodations. The enclosure not only piqued interest, but also encouraged community involvement in the project through an opinion poll for taxpayers, commuters and the general public. Due to the project's overwhelming success and publicity at Union Station, it will also be displayed at Old Town Arvada and Denver International Airport.
This traditional 20' x 40' tradeshow exhibit included gasket fabric walls, real hardwood floors and various textural elements. The modern, bright aesthetic initiated interest, and upon entering the exhibit, three different levels of engagement were presented. The first encompassed the overall corporate message. The second experience was an educational museum highlighting Gates' past history, present endeavors and future opportunities, and the last area of engagement created a hands-on interactive lab environment for the attendees. The grey, white, black and red palette seen throughout the exhibit were used to strengthen and anchor Gates' easily recognizable brand.
IZZE’s packaging has popped since the inception of the brand, so Proctor utilized the company’s color scheme and texture as the main focus in this 10’ x 20’ custom trade show exhibit. The structure itself was designed and fabricated with a raw, natural approach in mind, and the majority of the exhibit was made from stained plywood and unfinished metal. The bold materials and bright colors fused together to create a dynamic and welcoming environment, and the more wear the display experienced on the road, the more a patina was gained that really enhanced the look and feel.
The aim for this 20’ x 20’ exhibit was to promote the pharmaceutical brand and create opportunities for conversation. To accomplish this, Proctor focused on large fabric structures and three different tiers of conference space. The approach involved turning the space into more of an interior project, and the large lit ceilings assisted in forming the space as well as controlling the acoustics.
To promote the launch of the LittleBigPlanet video game, Proctor began with a full immersion experience. We took the visitors on a journey that led them throughout the 40’ x 40’ LBP world and demonstrated the game play through interactive video signposts and 2D and 3D elements. The budget and space for this concert festival mobile tour was limited, but the winding path and inability to see from one end to the other, gave this experience the impression of being much larger. It was also fabricated to configure into multiple set-ups depending on the location of each event.
The client requested that Proctor create space that would inspire people to use the Trex product and implement as much of the actual product as possible to fabricate this 38’ custom mobile exhibit. The elements included a full inlaid floor for the interior and a complete custom deck for the outside. A showcase gallery highlighted additional products, and a ‘How to Section’ educated people on the ease-of-use of the product.
Each season Verizon launches new campaigns promoting their ever-increasing lifestyle offerings. The current campaign design is region-specific and concepted around where the experience will be featured. Whether it is an enormous circular structure or a cabin-like experience in the mountains, consumers are always presented with something new and fresh to experience the latest Verizon products and services.
